Step 3
The Mexican and Taco Fast Food Restaurant Franchise Industry
Market Value
The fast casual restaurant industry outperformed all other categories of the restaurant industry in 2009. According to Technomic's list of the Top 100 fast-casual restaurants the fast casual restaurant industry experienced 10.8% growth in sales from the previous year with nearly $20 billion in total sales. The industry is poised for continued growth as more consumers spend their disposable income in fast casual restaurants, such as Chipotle and Panera Bread.
Mexican Fast Casual Restaurants
According to findings by Technomic nine of the ten fastest growing Mexican limited-service restaurants last year were fast casual chains. The fast casual segment within the limited service Mexican restaurant sector grew in sales by 11.8% to $3.7 billion and experienced unit growth of 6.6% to a total of 3,348 units. In comparison, within this sector, quick-service restaurant sales grew by 1.8% to $7.4 billion and declined in units by 0.4%.
Top Ten Facts in 2011
- $1.7 trillion: Overall economic impact of the restaurant industry
- 1.3 million: Number of positions the restaurant industry will add in the next decade
- 34 jobs are generated from every additional million dollars in restaurant sales
- $1.7 billion: Restaurant-industry sales on a typical day in 2011
- 80 percent of restaurant owners started their industry careers at entry-level positions
- 46 percent of restaurant employees say they would like to own their own restaurant some day
- 88 percent of adults say they enjoy going to restaurants
- 71 percent of adults say they try to eat healthier now at restaurants than they did two years ago
- 47 percent of adults say they would patronize food trucks
- 69 percent of adults say they are more likely to visit a restaurant that offers food grown or raised in an organic or environmentally-friendly way
