Step 2
Why Own a Mexican and Taco Fast Food Retaurant Franchise??
What is a Franchise?
A franchise is the agreement or license between two legally independent parties which gives:
- a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor)
- the franchisee the right to market a product or service using the operating methods of the franchisor
- the franchisee the obligation to pay the franchisor fees for these rights
- the franchisor the obligation to provide rights and support to franchisees
Advantages of Owning a Mexican and Taco Fast Food Retaurant Franchise?:
Owning a franchise allows you to go into business for yourself, but not by yourself.
A franchise provides you with a certain level of independence to operate your business.
A franchise provides an established product or service which already enjoys brand- name recognition. This gives the franchisee the benefits of customer awareness which would ordinarily take years to establish.
A franchise increases your chances of business success because you are associating with proven products and methods.
Franchises may offer consumers the attraction of a certain level of quality and consistency.
Franchises offer important pre-opening support:
• site selection
• design and construction
• financing assistance
• training
• grand-opening program
Franchises offer ongoing support
• training
• national and regional advertising
• operating procedures and operational assistance
• ongoing supervision and management support
• increased spending power and access to bulk purchasing (in some cases)


